When Joshua Rozenberg walked into Dougie Doug’s café on 184th street and Amsterdam, he carried a rolled up poster in his hand. He looked like a young entrepreneur with his long black wool coat, stripped collared shirt and Blackberry. In fact, as vice president of the Yeshiva University (YU) student union, Rozenberg did have a lot of responsibility: to plan and execute one of the universities largest community events — the annual Hanukkah concert.

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